![]() Unsurprisingly, this personality type includes the highest percentage of the youngest group of homeowners, the Millennials, at 34%. This type of renovator wants to know that any home improvement job will contribute to the financial value of their home, and they don’t mind paying a contractor to help with that. “Armed with an understated confidence, the Reliable Renovator has no interest in adulation for their efforts, only the knowledge that his or her home is in good shape,” says the Council. This group has the highest percentage of “Matures,” ages 70 and above, and most often act when their aging home needs specific attention. The Reliable Renovator is all about maintenance and keeping things laid back. This personality type has the second highest percentage of Boomers at 49%. Even if they decide to hire a contractor to complete a project, they want to know all the details of the job so they can make sure it’s done right. The Project Planner’s priority is on functional improvements, not aesthetics. They love a good list of pros and cons, and they do a ton of research before even thinking about taking on a project or hiring a pro. The Project Planner “takes a meticulous approach and will thoroughly assess every situation before committing to a home improvement project, regardless of how big or small.” Their favorite motto is: If it ain’t broke, don’t fix it! Project Planners are typically organized, meticulous, and thoughtful. Baby Boomers (ages 52-70) tend to make up the largest group of Sensible Improvers at 53%. ![]() ![]() The Sensible Improver is generally a seasoned homeowner who is able to combine past experience with fresh perspective to make informed decisions. They’re completely comfortable in knowing that bigger, more complicated projects should be passed on to a professional. “A nurturing homeowner who often puts others first,” says the Council, “the Sensible Improver embraces home improvement projects that create a warm and welcome environment.” They love to put their personal touches on projects having to do with decor and visual flair. The Sensible Improver is most comfortable with smaller projects that he or she can DIY. What’s your type? Read below to find out! The Home Projects Council recently conducted a survey of 1,136 people and identified five distinct categories of home improvers and remodelers. Everybody has a different personality type, and each of those personality types react to certain situations in unique ways. ![]()
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